Alex Peake, Founder CEO
Alex created Code Hero to make code the new literacy by turning all gamers into game developers and Primer's mission is to make games that teach people to make games that teach everything else to make a world where all knowledge becomes playable and all aspirations are possible. Primer makes programmerization the new monetization so that the gamification of learning becomes a bridge to universalize university for all.
Alex cofounded HackTheFuture.org maker mentoring events and Gamebridge Unityversity as real-world code schools to spread across the over 900 global hackerspaces, and now Code Hero players enroll in a virtual Gamebridge with programming's inventor Ada Lovelace as a first mentor.
As a CEO and primerist, Alex drives the vision, execution and design of Primer. Alex cofounded social games company Socialmixr and designed Frenemies. Alex worked as IT director and animation editor at Atomic Cartoons, as editor in chief of the Agile Journal of Software Development, and as mobile app developer at Sling. In high school, Alex mentored under Dr. Dave Fracchia at the Simon Fraser University Graphics Lab and did the Transition Program to complete grades 8-12 in 2 years while developing an educational MMO called Mage Princes that evolved into Primer and Code Hero.
From a young age, Alex believed that games were going to change the world through education and he set out to gather the pieces to make it happen. His 3rd grade Open Alternative School allowed students to learn at their own pace, so he and his peers made a competitive game out of completing grade levels as fast as they could.
In 4th grade, he designed a role-playing game called Realms and self-taught C and HyperCard to computerize it. In middle school he divided his time between all-laptop Computer Immersion and did 3rd year Computer Science mentoring with Professor Dave Fracchia in the Graphics Lab at Simon Fraser University.
He self-taught Prograph dataflow to make an online empire simulation game called Mage Princes using play-by-email turn files to bypass FirstClass BBS systems' lack of game support. 50% of his hundreds of players converted to pay $5 a month for the sequel with more sophisticated military, economic and tradecraft RPG elements to allow players to cooperatively build nations, but a BBS shutdown and a hard drive crash destroyed his 7th grade business.
Alex dreamed bigger and decided to finish school to focus on developing bigger games. Alex tested into the University Hill Transition Program to complete grades 8-12 in 2 years.
While in school, Alex founded Empowerment to revolutionize education with a web-based gamfication of real life in which players completed real-world missions to learn and apply real-world skills.
Alex developed memetic game AI that mentors players with dynamic storytelling. He snuck into SFU's Cognitive Science classes and got into Berkeley with an essay about using game AI to make education free, but he decided to skip student loans and hire the PHDs he would need later with the profits he earned working as a programmer and investing in Apple stock.
As he refined Empowerment's game design, he worked as an IT manager then as animation editor for Atomic Cartoons' hit cartoon Atomic Betty. He developed and launched the first alpha of Empowerment and left Atomic to self-fund Empowerment and hire full-time developers.
To learn about startup entrepreneurship at LA Startup Weekend, Alex cofounded Socialmixr on Friday, designed its Frenemies facebook game and helped code it in Ruby to launch it by Sunday netting a $10,000 buyout offer on 2 days of work.
Alex became Editor In Chief of the Agile Journal of Software Development and interviewed leading game developers and agilists to learn the secrets of agile-lean game production.
In 2010, Alex founded Primer Labs to make games that teach you how to make games that can teach everything else.
In 2011 Alex cofounded Hack The Future with Hacker Dojo and Super Happy Devhouse hackers to bring hacker mentorship to young people.
In December 2011, Code Hero's open beta was launched for sale at Minecon 2011 in Las Vegas.
Primer's developer team is an elite group of game dev ninjas dedicated to changing the world. Do you think you have what it takes to join us? CLICK HERE TO APPLY. We are always especially hungry for talented Unity3D developers.
Web Site: www.alexpeake.com
Alex Peake at BIL 2009: Social Empowerment or How Bill & Ted could rock the world without time travel
Alex participates in driving youth mentorship in the maker movement at Noisebridge, Hacker Dojo, Maker Faire and Chaos Communications Camp Berlin.